Market Report Source

Overview

Introduction
The majority of physicians surveyed in Italy and Spain access the Internet for work-related purposes five hours per week or less. The viability of using Internet-enabled applications to reach physicians is dependent largely on both the level of access physicians have to an Internet connection both at work and at home, as well as the time physicians have available to go online during their workday.

Scope
Overview of physicians’ current online behavior and information needs in Italy and Spain

Identification of the issues that limit adoption of Internet-enabled technologies within the medical community

Examination of opportunities to reach physicians through Internet-enabled channels, such as eDetailing, online forums and eCME

Recommendations for how best to reach physicians by leveraging current and future opportunities in the eHealth market

Report Highlights
Interest in eDetailing may increase as the market matures and eDetailing vendors become more proficient in capturing the interests of specific physician groups. Local knowledge is very important within the eDetailing market. Vendors need to be aware of the concerns that most affect physicians in a given geographic or regulatory area.

Hesitation among physicians to participate stems from concerns about anonymity and privacy while online. These concerns, however, are frequently overshadowed by the convenience of accessing information through online channels.

The number of surveyed physicians who report that they would like to participate in eCME courses indicates that CME delivered online has the potential to become one of the most ubiquitous and influential online channels within the medical community.

Reasons to Purchase
Understand where and from which online sources physicians are most likely to access medical information

Recognize the importance of tailoring content delivered through online channels to meet the specific need and concerns of physicians in a given market

Learn how physicians’ current views on eDetailing, eCME and online forums will affect future levels of adoption of these key technologies”

Table of Contents

TABLE OF CONTENTS

ABOUT DATAMONITOR

ACTION POINTS

Scope of this report

Key points to take away from Datamonitor’s research and analysis

Opportunities to Meet Physicians’ Demands for Online Information

The Market for eDetailing Solutions

Online Forums: Current and Future Demand

eCME: Leveraging Physician Demand

OPPORTUNITIES TO MEET PHYSICIANS’ DEMANDS FOR ONLINE INFORMATION IN ITALY AND SPAIN

Key opportunities to meet physician demand

Current levels of access to Internet-enabled applications and services

Using the Internet for work-related purposes

One-half of work-related online content is accessed by physicians from home

EHEALTH MARKET OPPORTUNITIES IN ITALY AND SPAIN

The Market for eDetailing Solutions

Over one-half of surveyed physicians regularly participate in an eDetailing session twice per month or more often

Future levels of participation are in question as physicians weigh the pros and cons of seeing fewer live sales reps

Loss of personal interaction with sales reps slows adoption by many physicians

The future of eDetailing in Italy and Spain

Online Forums: Current and Future Demand

Online forums are a popular way for many physicians to access information

The number of physicians who participate in online forums will continue to grow

Physicians prefer to use targeted discussion forums that allow them to remain anonymous

eCME: Leveraging Physician Demand

The majority of physicians participate in CME programs over weekends and after work

Over 90% of surveyed physicians would like to participate in eCME programs in the future

Links that make eCME programs more accessible will encourage greater physician participation

Slow Internet connections and a lack of awareness of available programs prevent many physicians from participating in eCME courses

THE FUTURE DECODED

The Future Decoded: eDetailing

The Future Decoded: Online Forums

The Future Decoded: eCME

APPENDIX

List of figures

Tables

References

Websites

Datamonitor Research

Methodology

Datamonitor’s Physician eHealthInsight Survey

Analyst contacts

Related Datamonitor eHealthInsight research, 2005 – 2006

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